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MISSION

Our goal is to make the best clothes we can, enabling you to buy less. We view this as our challenge, and it drives us forward every day. Solving this for children is especially hard given how fast they grow, but we believe the following principles will help us get there: favor classic design over ephemeral, design for growth, create styles boys and girls can wear, and use the best materials and makers in order to produce the highest quality garments.

Given the choice, we choose to do this in the most sustainable manner as possible.